CBC organizes awareness on CSSs at Nowshera

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RAJOURI FEBRUARY 23:-A One-Day Integrated Communication and Outreach Programme(ICOP) on VB G RAM G, Pradhan Matri Kaushal Vikas Yojna and National Livestock Mission was organized by Central Bureau of Communication, Rajouri, (J&K), Ministry of Information and Broadcasting, Govt. of India at Govt. Industrial Training Institute,(ITI) Nowshera, Rajouri.

Er. Niyaz Ahmed, Superintendent Govt. Industrial Training Institute, Nowshera, Dr. Dalbir Sing Assistant Veterinary Surgeon, Sheep Husbandry Department, Amrik Singh from Rural Development Nowshera, Swati Sharma & Mohd Afzal from ITI Nowshera, Durga Prakash, Stage Manager CBC, R. O. Jammu, Staff members and students of Govt ITI Nowshera are prominent among others who attended the programme.
Expert Lectures on VB G RAM G, Pradhan Matri Kaushal Vikas Yojna and National Livestock Mission, Drawing Competition, Open Quiz, distribution of ‘New India Samachar’ magazine of Govt of India and cultural items were the main attraction of the day.

Niyaz Ahmed Superintendent ITI spoke about various initiatives of Kaushal Vikas Yojna (Skill India). He said that the scheme focuses on making Indian Youth skilled through professional training, working experience, certification, providing scholarship, placement and providing loans for starting entrepreneurs and becoming self reliant. The skill India transforms youth from job seeker to job provider he added. He appreciated the efforts of CBC Rajouri.

Dr. Dalbir Singh, Asst. Veterinary Surgeon from Sheep Husbandry Department gave an overview of various schemes related to Sheep Husbandry Department like National Livestock Mission, Dharti Abha for employment generation, entrepreneurship, increase in animal productivity, (meat of Sheep, Goat; poultry, wool, egg) availability of fodder cultivation etc. He explained criteria and subsidy for availing various schemes. He also informed about nlm.udyamimitra.in and kissansathi portal.

Vijay Mattoo, I/c CBC, Rajouri in his welcome address gave a detailed overview of the Integrated Communication and Outreach Programme (ICOP). He said that Govt. of India is committed towards making India self reliant and developed by 2047. He discussed various initiatives under various Centrally Sponsored Schemes. He enlightened the gathering about various initiatives through which one can become self reliant and from job seeker to job provider. He said that Govt. of India is committed towards making India a developed nation through development of its people. Union Govt. is taking every possible step to make the life of the countrymen easy and respectable through its policies like VB G RAM G Act-2925, Skill India, National Livestock Mission, DBT, Ujjawala, PKGKAY, Saubhagya Yojna, Har Ghar Jal, SBM, KCC, Stand up India, Start up India, Mudra Loans, etc. he added.

Amrik Singh from RDD spoke about Viksit Bharat Guarantee for Rozgaar & Ajivika Mission (Gramin) Act 2025 (VB G RAM G Act-2025). He said the Viksit Bharat Guarantee for Rozgar and Ajivika Mission Gramin Act responds to various weak experiences of MGNREGA through a comprehensive legislative reset. It strengthens the implementation framework by increasing the administrative expenditure ceiling from 6 percent to 9 per cent, providing greater support for staffing, remuneration, training, and technical capacity. Number of working days under VB G RAM G have been enhanced from 100 days to 125 working days annually to each house hold. This shift reflects a practical and people -centred approach to programme management, moving towards a more professional and adequately supported system. Stronger administrative capacity is expected to improve planning and execution; enhance service delivery, and reinforce accountability, ensuring that the objectives of the new framework are achieved consistently at the village level.

Earlier a drawing competition was organized by CBC Rajouri in which about 20 students from ITI participated. An open Quiz was also conducted to engage the audience on the topic of Centrally Sponsored schemes and general awareness. Theme based and folk cultural items were presented by Empanelled Troupe of CBC, J&K and students of ITI Nowshera. Students from ITI also spoke on the topics. Swati Sharma conducted the programme, she also proposed vote of thanks. All the winners of competitions and guests were honoured suitably by CBC Poonch.