DDC Rajouri discusses modalities regarding the implementation of ODOP scheme in the district :Milk and milk products to be promoted

Rajouri,January 29:- District Development Commissioner Rajouri,Rajesh Kumar Shavan convened a meeting with the District Level Export Promotion today to discuss the modalities for roll out/ implementation of One District One Product Programme,component of the ‘Formalization of Micro Food Processing Enterprises’ (FME) scheme in Jammu & Kashmir.

The meeting was attended by Chief Planning Officer,Mohammad Khurshid,General Manager DIC,Manzoor Hussain,Chief Agriculture Officer,Mahesh Verma,Chief Horticulture officer,Madan Lal,Project Manager DIC,Aquil Nuvaid and District Officer KVIB,Abdul Aziz Wani.

The meeting was informed that under the umbrella of Atmanirbhar Bharat Abhiyaan, the FME scheme through its targeted approach of ‘One District-One Product’, will provide a framework for value chain development and alignment of support infrastructure by identifying a unique food product per district, with a special focus on perishable items including agri-produce, cereal-based product, and a food product widely produced in a district.

The meeting was informed that District Rajouri has been identified as a dairy district under the scheme as the district has a tremendous potential in the dairy sector.

Detailed deliberations were held during the meeting with the District Level Export Promotion Committee like the role and responsibilities of the committee; formulation of District specific Export Action plans in collaboration with all the relevant stakeholders at the District level.

After a threadbare discussion held in the meeting it was decided that milk and milk products including Ghee,Paneer,Khoya etc shall be promoted in the district.

DDC while speaking during the meeting asked the Chief Agriculture Officer to liaise with the concerned authorities of the Animal Husbandry Department to know the exact quantity of milk and milk products being produced in the district per day.He asked the concerned members of the committee to work in close coordination for the promotion of the products decided in the meeting and make the district an export hub with the identified products.