First product of District Rajouri listed on Amazon Initiative aims to provide market linkage to artisans: DC

GNSONLINE RAJOURI

RAJOURI, AUGUST 21: In continuation to its efforts to support the local artisans and to provide them gainful market linkage, the District Administration Rajouri has taken a unique initiative of listing the handicraft products of District Rajouri on Amazon, e-market place.

The products were launched on Amazon by the District Development Commissioner Rajouri, Vikas Kundal in presence of ADC Sunderbani, Vinod Kumar Behnal, ADC Nowshera Kartar Singh; AD Planning, Mohd Rafi. A group of artisans were also present during the launching ceremony.

The DDC said that the District Administration is committed to providing the best platform to the artisans of the district where they can sell their products in an easy manner and this is the first move in this direction and such steps would continue in near future also.

“We are committed to provide best market linkages to our artisans,” said DC Rajouri.

It is pertinent to mention here that a number of steps have been taken to facilitate the artisans like opening of Rural Haat at Muradhpur was also a step towards this.

Chikri Woodcraft has been practiced for over a century and Thana Mandi region in Rajouri District is the major center of this woodcraft.

Wood from the chikri tree is used in the making of a number of articles. This particular wood is light honey in color and contains no grains.

One of the famous objects made with the chikri wood is the double-sided comb having extremely fine teeth. This variety of comb exhibits a delicate ‘jali’ (mesh) work.

Cooperative department Rajour and Handicrafts played a major role in imparting necessary training to the artisans and market exposures.The cooperative societies are being revived while the CMS Rajouri is entrusted with the responsibility to promote these products online e- market place like Amazon and GeM.

The products can be accessed through different links including https://www.amazon.in/gp/product/B0BBB1QWZD/ref=cx_skuctr_share?smid=A3HY4C9HQXFV59,https://amzn.eu/d/aqKTgOM and https://amzn.eu/d/1VMQh1b