Directorate of Tourism, Jammu organizes ‘Nowshera Folk Festival’ as part or promotional activities for Off Beat Tourist Destinations

GNSONLINE RAJOURI

NOWSHERA DECEMBER 24:–The Department of Tourism, J&K is organizing plethora of activities in the off beat tourist destinations of J&K UT. Continuing with his promotional campaigns especially in the Jammu region, the Directorate of Tourism Jammu in collaboration with District Administration Rajouri organized the ‘Nowshera Folk Festival’ at the lawns of Boys Higher Secondary School Nowshera on 24th of D saecember, 2022. The event was inaugurated by Deputy Commissioner Rajouri Sh. Vikas Kundal IAS along with DDC Chairman Sh. Naseem Liaquat Choudhury. The event started with a mesmerizing performance by dogri performers followed with a scintillating Gojri and Pahari dance. The star performances in the show included brilliant singing performances by Shoaib Kandoo, Shivam Shiva and Sandeep Brar. The crowds danced and thoroughly enjoyed the event and it was received with great response in the town.

Earlier in the day, the Additional Deputy Commissioner Nowshera Sh. Kartar Singh, Assistant Director Tourism Rajouri Ms. Ambika Bali, BDO Nowshera Sh. Khalil Rehman and SDPO Nowshera Sh. Adil Ahmed flagged off a ‘Heritage Tour Bus’ from Dak Bunglow Nowshera which carried bloggers and local travel enthusiasts to Mangla Mata, Brigadier Usman War Memorial, Khambah Fort, Khori Baba Shrine and culminated at the Thakurdwara Temple in Nowshera. It is pertinent to mention here that Nowshera is an off beat tourist destination of J&K UT and is a very important border tourism destination for interested tourists.

Speaking on the occasion, Deputy Commissioner Rajouri emphasized the need to popularize the off beat tourist destinations of Rajouri District. He appreciated the effort of the Tourism Department in organizing such grand events at Nowshera and Sunderbani where local participation was also good. He further said that the department should continue its efforts and also promote homestays in the area.

The event was received massive response from locals travellers from within Rajouri and the nearby places. About 2500 people participated in the grand cultural evening and also appreciated the display of local art, handloom, handicraft products along with display of mannequins in Pahari and Gojri attire.

Speaking on the occasion, Deputy Director Tourism Jammu Sh. Abdul Jabbar said that more such events shall be organized in the Pir Panjal area in coming days. He said that such events at rural areas are helpful in connecting people with tourism department and are important initiatives under ‘Prashan Gaon ki Aur’ and Good Governance initiatives.

Among the others, SSP Rajouri, Mohd Aslam, ADDC , Pawan Parihar, DDC seri, Sangita Sharma, BDC chairman Nowshera, Babu Ram, President MC Nowshera, Narinder Sharma, Sarpanchs, Panchs and ward councillors attended the event.