PMRU organises awareness-cum-orientation program in Rajouri.

GNSONLINE RAJOURI
SHYAM SOOD

RAJOURI, NOVEMBER 10:–The Price Monitoring & Resource Unit is (PMRU) was set up by the National Pharmaceutical Pricing Autho rity (NPPA) in Union Territory J&K.
PMRU was set up to help NPPA & State Drug Controller in ensuring the availability and accessibility of medicines at affordable prices.
Intending to highlight the importance of affordability and availability of safe, quality and efficacious drugs to the end users, the PMRU on Thursday organised an awareness cum orientation program at Dak Bungalow in Rajouri which was presided over by Vikas Kundal, Deputy Commissioner.
The PMRU also collects samples of medicines, collects and analyses data and makes reports with respect to the availability and over-pricing of medicines for taking action under the provisions of the Drug Price Control Order (DPCO).
Resource persons from PMRU in ‘ the awareness-cum-orientation program’ highlighted the mechanism and approach required to expose incidents of overpricing resorted to by unscrupulous elements in the Pharma business.
They also delivered comprehensive lectures covering all activities undertaken by NPPA( National Pharmaceutical Pricing Authority) and PMRU.
“PMRU’s main function was to ensure accessibility and availability of medicines to people at affordable prices. The need of the hour was to intensify awareness campaigns to educate the consumers,” said Vikas Kundal, DC.
The DC also stressed upon the need to introduce a result-oriented approach to address issues related to the pricing and availability of medical products.
Emphasizing the need to work in close coordination for achieving the objectives of the PMRU, the Deputy Commissioner urged the stakeholders to strive hard and work in tandem to achieve the objectives enshrined under PMRU.
Among the others present during the event were State Drug Controller, Lotika Khajuria; Deputy Drug Controller, Jammu, Mohd Iqbal Palla; Assistant Drug controller, Surinder Mohan, and other officers.